A Horrifying Revelation About Price
I have long believed that most price shoppers in DeathCare begin with the price question solely because they don’t know what else to ask. That belief supports another which holds that what most...
View ArticleIf Lee Iacocca Owned a Funeral Home
There is an apocryphal story in accountant circles about Lee Iacocca’s first day as CEO of Chrysler. As the story goes, Mr. Iacocca’s very first act was to call in the Chief Financial Officer and ask...
View ArticleWe Need To Stop Hiding
Two weeks ago in my article, “A Horrifying Revelation About Price”, I adressed two issues: Opportunity Cost and our inadequacy in handling price shoppers. Last week I drilled down a little deeper on...
View ArticleWhy Funeral Directors Need Two Eyes
In his controversial series challenging the belief that Funeral Service is in the “Grief Business” Dale Clock provocatively pushes us to examine what business we are really in. It is a conversation...
View ArticleFuneral Apologetics 101A: Eight Principles of Successful Optimism
How interesting! As I step out to encourage this profession to not give in but take a stand and fight for itself I find more than I expected joining the cause. Apropos of everything my friend, Bruce...
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Expert opinion: What To Say When They Say “Dad Wanted Nothing”
A few years ago I was meeting with a husband and wife who operated a very successful funeral home. Like most successful people they were always looking for new ideas to help them stay in front of...
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PTSD: The Slow Leak in Funeral Service’ Tire
As we enter our 3rd month following the Newtown disaster our nation has long since settled back into its routine fighting over symptoms and ignoring causes. I find myself reflecting on a hidden issue....
View Article4 Early Signs You May Be Losing Control of Your Business
Recently I read something that triggered an insight. In my Funeral Home Consulting practice it is clear that businesses don’t just suddenly spin out of control. Except in the rare case of disruptive...
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PP*2 ≠ FF
Protecting the Past and Perfecting the Present Does Not Equal Finding a Future. Rearranging the deck chairs on the Titanic is a behavior often seen in organizations responding to massive change. Why...
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A Comment That Changed My Life
Many years ago I fell prey to a “woe-is-me” episode. A friend made an offhand comment that changed my life direction and I want to share it with you. But, first, let me say that his comment really...
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